Kim Choo or not Kim Choo?

Previously, there was a big hoo-ha in the social media space debating on the quality of Kim Choo’s dumpling/bak chang. Customers seem to be confused by the two rice dumpling establishments “Kim Choo Kueh Chang Pte Ltd” vs “Joo Chiat Kim Choo Traditional Rice Dumpling” (will the real Kim Choo please stand up?) and have no idea which is the real McCoy.

“Kim Choo Kueh Chang Pte Ltd” has specifically stated on their homepage that “The Company names “Joo Chiat Kim Choo Traditional Rice Dumpling” or “Joo Chiat Kim Choo” are not affiliated to our establishment in anyway.” This kind of clear up the confusion on whether they are franchises of one another and sort of explain the difference in taste/quality.

Based on food blogger ieatandeat, he/she/they advised customers not to be confused by “Joo Chiat Kim Choo” and also stated that “two varies quite substantially” and to “only go for Kim Choo Kueh Chang.” However, all these are based on personal preference and customers should try both to be a fair judge.

If you are not in the mood to find out which is the better “Kim Choo”, why not try Eastern Rice Dumpling! Eastern Rice Dumpling is a famous traditional dumpling maker who has thirty years of experience in this business. The unique feature lies in the distinct quality and taste of the dumplings that have established the brand reputation. Eastern Rice Dumpling is readily available @ 300 Balestier Road as well as major supermarket chain like Cold Storage (Bugis, Heartland Mall, Centrepoint, Northpoint) and Shop n Save at West Mall. You can also order rice dumpling online to beat the queue!

Eastern Rice Dumpling continuously improve and innovate by creating rice dumplings that are well appreciated by consumers. Processes are improved so that consistency and quality can be achieved from the dumplings as well as innovating new products!

Key takeaway: “Joo Chiat Kim Choo” might not be “Kim Choo Kueh Chang”, but Eastern Rice Dumpling will always be “东园肉粽”